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Art For Whose Sake? (1964)

A rare and very early documentary survey of POP ART –originally broadcast in March, 1964—of which Paul Gardner wrote in The New York Times: “Forgetting the socially insignificant ills that dominate most dreary documentaries, the (program) explored with sophisticated amusement the strange, mad, awful, wonderful world of pop art.”


The New York art scene is introduced at gallery openings—where James Rosenquist, Andy Warhol and others of the contemporary art scene throng a group show opening.


Sculptor George Segal is seen in his South Brunswick, New Jersey chicken farm-studio casting a piece along with his works, including “Two figures for Floor”, “Nude Seated on Bed”, “Cinema”, “Gas Station” and “Henry’s Piece”.


Art Gallery directors Richard Bellamy (at his Green Gallery, 15 East 57th Street) and Sidney Janis (Janis Gallery, 15 West 57th Street) explain their positions in the art market and their feelings about artists and collectors.


Collector Robert Scull, the New York taxicab fleet owner, describes his views of pop art he has collected, and shows his collection in his New York apartment. Works include Jasper Johns’ “Two Flags”, Andy Warhol’s “Portrait of Ethel Scull”, James Rosenquist’s “Silver Skies” and George Segal’s “Portrait of Henry Geldzahler".

Art For Whose Sake? (1964)

  • Duration: 25 minutes

    Directed by Gordon Hyatt

    Cameraman: Richard Shore

    Reporter: Harry Arouh


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